Monday, July 25, 2011

Splash the Day Away at Drai’s


Splash the Day Away at Drai’s Hollywood Pool Party & Musotica.com!



Hollywood, California – Knit one, purl two, party three! No, you won’t find any knitting or crochet classes going on at Hollywood’s hottest weekly pool party, the Friend's With Benefits Pool Day-Time Event, presented by Susan Blackmon’s The Flawless Life at Drai’s, Thursday, July 28. What you will find high atop the W Hotel is a stunning collection of sexy crochet swimwear on display from Musotica.com, and casually modeled by the high-octane dance group, Purrfect Angelz, just featured on “America’s Got Talent.”

“When you have Paris Hilton, Mischa Barton and Kourtney Kardashian all being photographed wearing your latest crochet fashions, you’re going to get some attention,” said Sarah Wallner, founder of Musotica.com, a sexy fashion, lingerie and fitness wear destination popular with actors, models and the public. “Our mission is to bring crochet swimwear splashing and dancing into the 21st century – and women are placing orders as quickly as I can post new styles and colors on my website.”

Wallner believes that Drai’s Pool Party, which always attracts an impressive gathering of Hollywood’s “A” list to its 20,000 square-foot mega club, is the ideal venue to show just how far crochet swimwear has come over the last couple of years.
“These are definitely not the crochet swimsuits of decades ago,” says Wallner, whose crochet collection was recently featured in Marie Claire Magazine. “Finally, women can wear a crochet bikini, jump into the pool and never worry about exposing more than they bargained for! Our crochet collection is designed for Southern California active lifestyle – from swimming… to dancing… to a day on the town.”

Wallner, one of Hollywood’s top celebrity and magazine cover stylists, whose work appears regularly in Playboy Magazine and Fitness Rx Magazine, says it’s the versatility of crochet swimwear that continually surprises and delights Musotica.com customers.

“They can be worn as lingerie, beneath jackets, with jeans, as cover-ups, dresses, skirts, shorts … you name it! As my Hollywood clients and customers are quickly discovering, adding crochet is fantastic way to give any outfit extra personality, color, texture and flare.

“Our crochet swimwear is made of a cotton, nylon blend, and can be ordered in 15 vibrant colors, including black, white, off white, mustard yellow, yellow, gold, turquoise, coral, brown, baby blue, baby pink, and purple. Above all, they are sexy, figure flattering, stylish and a blast to wear,” she added.

If you’re interested in seeing Musotica.com’s crochet swimwear splashing it up at Drai’s, while Linkexperiencing the most glamorous pool party in Hollywood, featuring Macy Gray performing, a celebrity guest DJ, complimentary make-up and brow shaping, and a chance to network with Hollywood’s entertainment industry, email musotica@yahoo.com for more information.

Wednesday, June 08, 2011

Drai's Pool Party Has Guests Seeing Polka Dots at Dazzling Summer Kick Off!


Hollywood, Ca – What happens in Vegas stays in Vegas... until Drai’s that is – the famous Vegas hot spot that recently cloned itself in the heart of West Hollywood. The 20,000 square-foot “mega club” with mind-boggling LA views, recently threw a Summer Pool Party to showcase its five-star restaurant, signature rooftop pool and expansive indoor/outdoor bars.

The Drai’s Pool Party featured top acts such as Aeroplane and Tony Martinez among others. Of course, what’s a pool party without a minimum 12 “Go-Go” dancers outfitted in retro polka-dotted swimsuits from Musotica.com, a popular sexy fashion, lingerie and fitness wear website.

“The pin up look is back in a big way,” says Sarah Wallner, one of Hollywood’s leading celebrity stylists and the founder of Musotica.com. “Women have long known that swimsuits leaving a little something to the imagination can be sexier than the tiniest thong on the French Riviera.”

In fact, Wallner, who has styled magazine covers for Playboy Magazine, Fitness Rx and others, noted that inquires about her pin up polka dot swimsuits increased dramatically during the Drai’s Pool Party over Memorial Day weekend bash.

“People must have been asking the models about their polka dot suits, and then going straight to our site to check them out,” she said. “We were getting orders from guests at Drai’s Pool Party via their smart phones as they sipped on cocktails poolside.”

Musotica’s Pin Up Skirted Swimsuits features red polka dots with padded cups and underwire for extra support, along with matching scrunch “gathered” back lined panty. And unlike many swimsuits of the pin up era – these Musotica.com creations are ready for surf or turf.

“I think the management at Drai’s Pool Party – and certainly the guests -- were surprised that their “Go-Go” dancers could shake it up, jump into the water for a quick dip, and get right back to shaking without missing a beat,” said Wallner, whose sexy creations have also appeared in feature films. “This is one swimsuit that looks equally good in the water, as it does worn as a club dress – which makes it a versatile outfit for events such as Drai’s Pool Party.”

It’s not surprising that Drai’s Pool Party guests were seeing retro polka dots, Wallner is also credited with helping to bring back the crochet bikini actually designed to get wet.”

“Above all, polka dot suits are fun, sexy, figure flattering, stylish and a blast to wear,” she added. “I’m very proud that an amazing club like Drai’s would want their “Go-Go” dancers wearing my swimsuits.”

Tuesday, April 12, 2011

Hollywood Celebrity Stylist Sarah Wallner Brings Sexy Fashion Sense to the Big Screen in “Sucker Punch.”


Los Angeles, CA -- Sarah Wallner, known as the “go to” stylists for “A” List Hollywood actors and models, was recently tapped to bring her talents to the big screen in Zack Snyder’s “Sucker Punch” – a fantasy thriller where contrasting, suggestive costuming played a key supporting role in the movie.

Working with costume designer Michael Wilkinson and team, Wallner was presented with design themes, fabric and trim and asked to somehow make them work… make them fit… make them flattering... and make a tight deadline on budget.

“While this was my first movie, making actors look great for magazine shoots and TV appearances is something I’ve been doing for years,” says Wallner, who is also the founder of Musotica.com –- a website featuring sexy fashions, distinctive club and fitness wear. “It was a pleasure working with true professionals who understood the challenges of styling, and the efforts involved.”

From machine-gun tooting actors wearing provocative “Mary Janes,” black stockings, retro corsets, concept bras, panties and less – “Sucker Punch” provided a provocative canvas for Wallner to utilize everything she’s learned as a Hollywood stylist and magazine cover designer over the years.

“I put my entire staff, including seamstresses and manufacturing facilities to work on the project,” said Wallner, who has also styled magazine covers for Playboy and FitnessRx Magazines. “With a fantasy movie like this, I was given plenty of room to stretch my creativity to capture the costume designers vision – which was great.”

One look at Wallner’s website, Musotica.com, and it’s easy to why she was chosen for this movie project. From sexy to retro… from fantasy to classic… the website embodies many of the fashion elements featured in “Sucker Punch.”

Monday, April 11, 2011

Marie Claire features Musotica's Crochet Bikini!


Hollywood, California – Social and fashion barometer Marie Claire Magazine is the latest indicator that crochet bikinis have made an improbable comeback since they were first introduced in the seventies. At the vanguard of the new crochet bikini movement is Musotica.com, a popular sexy fashion, lingerie and fitness wear destination.

Featured prominently in the April issue of Marie Claire, within the Flirt Catalog insert, crochet bikini sightings are becoming more and more numerous – from the white sand beaches of Santa Monica to Rodeo Drive.

“Finally, women can wear a crochet bikini at the beach or pool and actually swim in them without the fear of sudden exposure,” Wallner said. “Our lineup of crochet bikinis feature new fabrics and vibrant colors designed for the active Southern California lifestyle – from swimming… to Stand Up Paddle Boarding… to a night out on the town.”

Wallner says that women absolutely love the endless options and flirty possibilities that crochet fashions provide.

“They’re extremely versatile,” said the Italian born stylist, who also styles covers for Playboy and Fitness Rx Magazine. “They can be worn as lingerie, beneath jackets, with jeans, as cover-ups, dresses, skirts, shorts … you name it! As my Hollywood clients and customers are quickly discovering, adding crochet is fantastic way to give any outfit extra personality, color, texture and flare.”

According to Wallner, these classically inspired crochet swimsuits come in a huge array of colors, styles – and almost all with strategically flattering cutouts. “Today’s hand-made, intricate detail and ease of care has made our crochet lineup among our top sellers.”

Ironically, Wallner, who also operates a wholesale division for its burgeoning crochet fashions and entire apparel lineup, says she was actually forced into designing her own crochet collection because she couldn’t find anything on the market she liked enough for her famous Hollywood clients.

“Our Musotica.com crochet collection is made of a cotton, nylon blend, and can be ordered in a growing number of colors, including black, white, off white, mustard yellow, yellow, coral, brown, baby blue, baby pink, and purple.

“Above all, they are sexy, figure flattering, stylish and a blast to wear,” she added. “I’m very proud that Marie Claire and the Flirt Catalog thought enough of our collection to feature examples in the April issue.”

Sunday, April 10, 2011

Sarah Wallner causes hearts to race with denim & lace in latest Playboy spread featuring Playmate Jaclyn Swedberg



Los Angeles, CA - Hot model, hot motorcycle, denim and lace. The only
remaining elements needed for a memorable Playboy Magazine shoot was a
strategic Mulholland Drive Location with city lights shimmering in the
background - which is exactly what Sarah Wallner, popular celebrity stylists
- had to work with for Playboy's April issue.

Wallner, who also styled the stunning "La Dolce Pam" Playboy Magazine Cover
in January featuring Pamela Anderson, was called upon to style April's
"Playmate of the Month," Jaclyn Swedberg for the motorcycle-themed layout.

"No question, we had all of the ingredients for a spectacular shoot," said
Wallner, founder of Musotica.com, a popular sexy fashion, lingerie and
fitness wear destination. "The challenge was combining equal parts Harley
attitude and sizzling femininity through fabric, texture and style to
properly frame Jaclyn's undeniable attributes.

"I chose denim for attitude and lace for femininity," said Wallner, who also
styles Hollywood celebrities for public appearances, TV shows and feature
films. "We styled Jaclyn in long-sleeve lace and denim bra/vest effect with
miles of midriff leading to partially unzipped denim shorts. The easiest
part was adding designer knee high leather boots, which worked beautifully
and only accentuated her long legs."

However, Wallner was quick to point out that you don't have to be top model
or Playboy Playmate to "pull off" an equally feminine, but perhaps less
revealing look this spring.

"My actor clients and website customers are very interested in contrasting
textures to create sexy, yet stylishly inviting outfits," said Wallner,
who's celebrity styling flair is very much a part of Musotica.com.
"Sometimes, you have to think outside of your comfort zone by combining
unlikely textures such as denim and lace, as we did for Playboy Magazine.
In other words, anybody can dress with flair of a star."

Saturday, April 09, 2011

Promo Girls -- The Unsung Marketing Heroines of ‘Corporate America.’

Hollywood, California – Whether it’s a camping convention, car dealership grand opening, or the introduction of a new brew at the hottest sports bar in town – Promo Girls play an important role in building brand awareness, generating “good will” and attracting larger crowds wherever they appear.

Sounds glamorous, but these hard-working young women are considered by many to be the unsung marketing heroines of corporate America. Not only must they put in long hours on their feet, they’re also asked to deal diplomatically with all types, including the seriously obnoxious, and never stop smiling. All of this without the benefit of hair, makeup artists, stylists or wardrobe changes.

According to celebrity stylist Sarah Wallner, the key for both the Promo Girl and the organizations hiring them, is making sure they arrive wearing exactly the perfect outfit that best represents a company’s image and brand.

“I can’t tell you how many times, through no fault of their own, the Promo Girl shows up inappropriately dressed,” said Wallner, who styles for numerous top Hollywood actors, models and when called upon, Promo Girls. “And by that I mean, the clothing either isn’t flattering, the colors clash with the company’s color scheme, or the style simply doesn’t fit the event.”

Wallner, who is also the founder of Musotica.com – a website specializing in sexy fashions and ultra-flattering fitness apparel – believes when it comes to properly outfitting a Promo Girl, nothing should be left to chance.

“For example, the colors should compliment a company’s logo, and depending on the venue, clothing shouldn’t be overtly sexy. And in the case of bear companies, you need to even be aware of possible cleavage and skirt length regulations,” said Wallner, who just completed styling the February issue of Playboy Magazine where cleavage isn’t an issue.

For Wallner, who has earned her reputation making Hollywood’s top stars and models look sensational, she says the same can be done for Promo Girls with just a little advance notice by the hiring company.

“Planning ahead makes all of the difference,” she says. “It’s important to provide designers like myself with not only the Promo Girl’s measurements, but also allow enough lead time to for us to make the ideal choice in terms of style, fabric and fit. “If it’s a two-day convention, make sure you order an extra outfit for the event.”

Despite her busy schedule, Wallner says she always has time to help organizations choose, design or style the perfect outfits for their Promo Girls. “It’s a pleasure to help a corporation properly present its Promo Girls at an event. When done correctly, these women can really help a company create a ‘buzz’ about their new products or services.”