Tuesday, April 12, 2011

Hollywood Celebrity Stylist Sarah Wallner Brings Sexy Fashion Sense to the Big Screen in “Sucker Punch.”

Los Angeles, CA -- Sarah Wallner, known as the “go to” stylists for “A” List Hollywood actors and models, was recently tapped to bring her talents to the big screen in Zack Snyder’s “Sucker Punch” – a fantasy thriller where contrasting, suggestive costuming played a key supporting role in the movie.

Working with costume designer Michael Wilkinson and team, Wallner was presented with design themes, fabric and trim and asked to somehow make them work… make them fit… make them flattering... and make a tight deadline on budget.

“While this was my first movie, making actors look great for magazine shoots and TV appearances is something I’ve been doing for years,” says Wallner, who is also the founder of Musotica.com –- a website featuring sexy fashions, distinctive club and fitness wear. “It was a pleasure working with true professionals who understood the challenges of styling, and the efforts involved.”

From machine-gun tooting actors wearing provocative “Mary Janes,” black stockings, retro corsets, concept bras, panties and less – “Sucker Punch” provided a provocative canvas for Wallner to utilize everything she’s learned as a Hollywood stylist and magazine cover designer over the years.

“I put my entire staff, including seamstresses and manufacturing facilities to work on the project,” said Wallner, who has also styled magazine covers for Playboy and FitnessRx Magazines. “With a fantasy movie like this, I was given plenty of room to stretch my creativity to capture the costume designers vision – which was great.”

One look at Wallner’s website, Musotica.com, and it’s easy to why she was chosen for this movie project. From sexy to retro… from fantasy to classic… the website embodies many of the fashion elements featured in “Sucker Punch.”

Monday, April 11, 2011

Marie Claire features Musotica's Crochet Bikini!

Hollywood, California – Social and fashion barometer Marie Claire Magazine is the latest indicator that crochet bikinis have made an improbable comeback since they were first introduced in the seventies. At the vanguard of the new crochet bikini movement is Musotica.com, a popular sexy fashion, lingerie and fitness wear destination.

Featured prominently in the April issue of Marie Claire, within the Flirt Catalog insert, crochet bikini sightings are becoming more and more numerous – from the white sand beaches of Santa Monica to Rodeo Drive.

“Finally, women can wear a crochet bikini at the beach or pool and actually swim in them without the fear of sudden exposure,” Wallner said. “Our lineup of crochet bikinis feature new fabrics and vibrant colors designed for the active Southern California lifestyle – from swimming… to Stand Up Paddle Boarding… to a night out on the town.”

Wallner says that women absolutely love the endless options and flirty possibilities that crochet fashions provide.

“They’re extremely versatile,” said the Italian born stylist, who also styles covers for Playboy and Fitness Rx Magazine. “They can be worn as lingerie, beneath jackets, with jeans, as cover-ups, dresses, skirts, shorts … you name it! As my Hollywood clients and customers are quickly discovering, adding crochet is fantastic way to give any outfit extra personality, color, texture and flare.”

According to Wallner, these classically inspired crochet swimsuits come in a huge array of colors, styles – and almost all with strategically flattering cutouts. “Today’s hand-made, intricate detail and ease of care has made our crochet lineup among our top sellers.”

Ironically, Wallner, who also operates a wholesale division for its burgeoning crochet fashions and entire apparel lineup, says she was actually forced into designing her own crochet collection because she couldn’t find anything on the market she liked enough for her famous Hollywood clients.

“Our Musotica.com crochet collection is made of a cotton, nylon blend, and can be ordered in a growing number of colors, including black, white, off white, mustard yellow, yellow, coral, brown, baby blue, baby pink, and purple.

“Above all, they are sexy, figure flattering, stylish and a blast to wear,” she added. “I’m very proud that Marie Claire and the Flirt Catalog thought enough of our collection to feature examples in the April issue.”

Sunday, April 10, 2011

Sarah Wallner causes hearts to race with denim & lace in latest Playboy spread featuring Playmate Jaclyn Swedberg

Los Angeles, CA - Hot model, hot motorcycle, denim and lace. The only
remaining elements needed for a memorable Playboy Magazine shoot was a
strategic Mulholland Drive Location with city lights shimmering in the
background - which is exactly what Sarah Wallner, popular celebrity stylists
- had to work with for Playboy's April issue.

Wallner, who also styled the stunning "La Dolce Pam" Playboy Magazine Cover
in January featuring Pamela Anderson, was called upon to style April's
"Playmate of the Month," Jaclyn Swedberg for the motorcycle-themed layout.

"No question, we had all of the ingredients for a spectacular shoot," said
Wallner, founder of Musotica.com, a popular sexy fashion, lingerie and
fitness wear destination. "The challenge was combining equal parts Harley
attitude and sizzling femininity through fabric, texture and style to
properly frame Jaclyn's undeniable attributes.

"I chose denim for attitude and lace for femininity," said Wallner, who also
styles Hollywood celebrities for public appearances, TV shows and feature
films. "We styled Jaclyn in long-sleeve lace and denim bra/vest effect with
miles of midriff leading to partially unzipped denim shorts. The easiest
part was adding designer knee high leather boots, which worked beautifully
and only accentuated her long legs."

However, Wallner was quick to point out that you don't have to be top model
or Playboy Playmate to "pull off" an equally feminine, but perhaps less
revealing look this spring.

"My actor clients and website customers are very interested in contrasting
textures to create sexy, yet stylishly inviting outfits," said Wallner,
who's celebrity styling flair is very much a part of Musotica.com.
"Sometimes, you have to think outside of your comfort zone by combining
unlikely textures such as denim and lace, as we did for Playboy Magazine.
In other words, anybody can dress with flair of a star."

Saturday, April 09, 2011

Promo Girls -- The Unsung Marketing Heroines of ‘Corporate America.’

Hollywood, California – Whether it’s a camping convention, car dealership grand opening, or the introduction of a new brew at the hottest sports bar in town – Promo Girls play an important role in building brand awareness, generating “good will” and attracting larger crowds wherever they appear.

Sounds glamorous, but these hard-working young women are considered by many to be the unsung marketing heroines of corporate America. Not only must they put in long hours on their feet, they’re also asked to deal diplomatically with all types, including the seriously obnoxious, and never stop smiling. All of this without the benefit of hair, makeup artists, stylists or wardrobe changes.

According to celebrity stylist Sarah Wallner, the key for both the Promo Girl and the organizations hiring them, is making sure they arrive wearing exactly the perfect outfit that best represents a company’s image and brand.

“I can’t tell you how many times, through no fault of their own, the Promo Girl shows up inappropriately dressed,” said Wallner, who styles for numerous top Hollywood actors, models and when called upon, Promo Girls. “And by that I mean, the clothing either isn’t flattering, the colors clash with the company’s color scheme, or the style simply doesn’t fit the event.”

Wallner, who is also the founder of Musotica.com – a website specializing in sexy fashions and ultra-flattering fitness apparel – believes when it comes to properly outfitting a Promo Girl, nothing should be left to chance.

“For example, the colors should compliment a company’s logo, and depending on the venue, clothing shouldn’t be overtly sexy. And in the case of bear companies, you need to even be aware of possible cleavage and skirt length regulations,” said Wallner, who just completed styling the February issue of Playboy Magazine where cleavage isn’t an issue.

For Wallner, who has earned her reputation making Hollywood’s top stars and models look sensational, she says the same can be done for Promo Girls with just a little advance notice by the hiring company.

“Planning ahead makes all of the difference,” she says. “It’s important to provide designers like myself with not only the Promo Girl’s measurements, but also allow enough lead time to for us to make the ideal choice in terms of style, fabric and fit. “If it’s a two-day convention, make sure you order an extra outfit for the event.”

Despite her busy schedule, Wallner says she always has time to help organizations choose, design or style the perfect outfits for their Promo Girls. “It’s a pleasure to help a corporation properly present its Promo Girls at an event. When done correctly, these women can really help a company create a ‘buzz’ about their new products or services.”

Women Wearing More Flattering Fitness Outfits with Advent of Xbox Interactive Exercise on their Flatscreen TV’s

Los Angeles, CA -- The days of exercising in comfy, gray sweatpants on the trusty family room treadmill may be coming to an end. With the advent of Xbox and similar interactive devices, a new era in exercise has dawned, and women of all ages are dressing for the occasion.

“These interactive video games and exercise sessions on your flat screen are fabulous,” said Sarah Wallner, founder of Musotica.com, a website featuring classically stylish lingerie with an emphasis on sexy and ultra-flattering fitness wear. “However, while you’re jumping over objects, throwing punches, doing yoga, practicing palates with your virtual avatar coach – Xbox is snapping action shots by the dozens and saving them to the machines hard drive.”

Wallner says that while women love this new way to exercise from the comfort of home, they’re more conscious than ever about what to wear, since they know pictures are being taken. “And that means ordering sexier-than-ever fitness ware to show off for their husbands or boyfriends,” she added.

“I’ve had customers who literally have never stepped foot in a gym, purchasing my latest fitness wear so they can use it with their Xbox workout routine” said Wallner, who also styles magazine covers for FitnessRx, Playboy and many others. “Many men enjoy watching the women in their life workout, and getting to review images from their Xbox sessions in brilliant HDTV – and now 3D TV – is definitely a way to spice things up.”

Sarah says her Musotica.com website is enjoying a surge in sales from hot pants with matching belts and side stripes… to roll-down shorts with matching off shoulder crop tops. “The last thing my customers want to do is look frumpy on TV,” said Wallner. “Especially when these images can actually be emailed from one user to another.”

“I’m even hearing about couples involved in long-distance romances who are working out together via “connected” Xboxes. You can actually see each other In motion, again wearing workout items you’d never wear to the fitness club. Needless to say, doing a “sexy” workout together certainly shortens the distance between two people,” she added.

Tuesday, April 05, 2011

Bridget By Roma 2011

Coming Soon to Musotica, Bridget by Roma! These amazing costumes will be available soon at www.Musotica.com, keep checking back for more details! Co-designed by Roma Bikini and Bridget Marquardt, these high quality costumes are manufactured in the USA. For another sneak peek, visit www.BridgetByRoma.com.